Thomas Cook (India) has launched Holiday Basket - an innovative EMI-powered holiday solution, offering Indian
travellers inflation-proof credit based holidays. Thomas Cook India's data reveals an upwards of 30% demand
from young travellers between the age group of 25 – 35 years, who believe in instant gratification even in
travel; and through the launch of Holiday Basket, it aims to tap into these growing aspirational travel demands.
Thomas Cook India conceptualised a
one-of-a-kind product, Holiday Basket, with two variants, allowing consumers to enjoy four holidays in two
years (two international and two domestic) in an alternate fashion, or two holidays in one year (one
international and one domestic), by bearing just 20% of the package cost upfront and paying the remaining at
a NO cost EMI through partners including Bajaj Finance Limited, Tata Capital, and SanKash.